I am happy to announce that the first episode of the Purple Goldfish Video Podcast is now on YouTube and at the Marketing Lagniappe web site. Stan Phelps, Mr. Lagniappe himself, and I will be exploring the concept of lagniappe and how it impacts marketing, sales and customer loyalty. (Lagniappe, as you will see in the video, is that little extra something that a business can do that goes above and beyond a customer's expectation.)
We will also be visiting various businesses to show you real life examples of lagniappe. The first episode leads us to Five Guys Burgers & Fries. It was hard work, but someone has to do it.
Here is a rundown of the first video podcast:
- We discuss the origin of ‘lagniappe’ and how it applies to marketing
- We talk about the concept of a ‘buy back’ and the ‘baker’s dozen’
- We debate where marketing lagniappe fits into the overall marketing mix
- Roadtrip to Five Guys Burgers and Fries to discuss peanuts, free toppings and bonus fries
- Purple Goldfish Jingle
I hope you enjoy it.